Buzzwords Unpacked: Adwords, SEO, Content Marketing

If you are a business owner and are thinking about launching a website for your marketing business then one of the most important things is learning industry specific jargon so you not only look professional, but understand the ins and outs of marketing. The following are a few of them.

Adwords

Adwords is an advertising method employed by Google. It invites website owners and marketers to bid on certain keywords that they think people use when searching for their websites. If a business manages to outbid its competitors for a keyword, their website appears at the top of the results page when that particular keyword is searched. Do keep in mind that you need to pay each time someone clicks on your website. So, you need to make sure that you are bidding only on those keywords useful for your business. Adwords are a great advertising technique that can help companies leverage its Google’s reach.    

SEO

SEO or Search Engine Optimisation is a set of techniques and tactics that can help you in optimising your website for search engines like Google. It helps you in making your website search engine friendly. SEO does this by improving the structure and design of your website. It moulds it in a way that it becomes easier for Google to index it. SEO incorporates the usage of keywords throughout the website through which the search engine identify its relevance. A website with good SEO is thus ranked highly on Google and other search engines. Moreover, SEO techniques can make the website user-friendly too.  

Content Marketing

Content Marketing is a marketing method involving the use of content for the purpose of spreading information about a service or a product. It involves the creation of various types of content used to provide people with details regarding a brand. The types of content that fall under the umbrella of content marketing include blog posts, videos and even posting on social media platforms. Content marketing isn’t necessarily a promotion of the brand or any of its products. Instead, it is a means of attracting the interest of the people in that brand. Thus, content marketing is usually done in a subtle manner.

Anchor Digital is an SEO agency that offers its services to businesses all over Australia. If you are interested in learning about and implementing SEO techniques on your website then you should contact us immediately.