How to Use Social Media to Keep Your Customers Engaged

Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand. If you're still struggling with engaging your customers on social, here are six proven tactics you should try today.

Get to Know Your Social Media Audience

As a business who is marketing on social media, you need to ask yourself this: who are you talking to? Knowing your target audience is essential to creating tailored marketing campaigns and successfully engaging customers through social media. Making your tone of voice resonate largely depends on how well you understand your audience. To get to know your followers better, build customer personas, which are high-level summaries of your target customers.

Know Where Your Audience Is Talking About You

Are you on Twitter, but your main audience is on Instagram? If you don’t know where your community is talking about you, engaging customers on social media is going to be more than difficult. That’s why it’s important that you find out where your brand is being mentioned and engage with audiences on that platform. You can figure out where customers are talking about you with social media listening.

It’s critical to determine where your customers are mentioning you so that you make sure to answer every single question a customer asks regarding your brand. Replying to your audience on a regular basis is the key to maintaining a positive brand image. After all, social media is a public channel where your existing and potential customers can see your activity and use it to evaluate your brand.

Engage with Your Customers Swiftly and Regularly

In addition to monitoring where your brand is being mentioned, it’s also important to reply to your followers ASAP. A fast response matters to customers — it shows that you care about them and what they have to say. But having regular conversations with your community is not the only way to engage your customers through social media. Take user-generated content, for example. Every time a customer shares a positive social media post about your business, it means they were satisfied with your products or services. So why not amplify their message further by sharing it across your own channels?

Analyse How Customers Respond to Your Campaigns

Engaging customers on social media often means analysing how they react to your different marketing campaigns. After you launch any marketing campaign, it’s important to monitor how customers feel about it – ideally by using social media sentiment analysis. Sentiment analysis enables you to figure out what content your customers are into so that you’re able to create more campaigns that they truly enjoy. Leveraging sentiment analysis is a great way to learn exactly what topics resonate with your audience. This insight can help create tailored campaigns that spark engagement, generate positive feedback, and improve customer relationships.

Make Your Content More Accessible

As a marketer, you should also think of customers with disabilities when focusing on your social media content — or any form of marketing you do. One way how to improve customer engagement on social media is making things accessible to people with disabilities. Use thoughtful image descriptions when posting on social media. The description will also make the entire experience better for all your customers. Another example of making social media experience better for all customers is to use captions at the bottom of a video.

Show the Human Side of Your Business

No matter what kind of company you are — software, a restaurant, or e-commerce yoga clothes store — you can engage with customers by simply being human. One way to make your brand’s social accounts more human is to post relatable content that talks about common challenges, pain points, or experiences. It’s also a good idea to express emotions, with humour being particularly effective. Finally, you can add a personal touch to your social media bio and make it about your social media manager as opposed to the company. This way, people will feel that they’re interacting with a fellow person, and not with a faceless business.

Conclusion

In today’s busy world, engaging customers on social media can be a challenge. Your followers are always on-the-go and constantly exposed to huge amounts of content – which makes getting their attention (let alone engagement!) difficult. Yet, difficult doesn’t mean impossible. By learning about your audience, replying to their messages, and showing your brand personality, you can successfully establish a connection with your community and encourage them to interact with your brand.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia.  If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation.  We’d love to hear from you.