What’s Involved in Google Advertising?

What’s Involved in Google Advertising?

Google is by far the biggest Search Engine in the world. It is used daily by billions of people from all over the world. Thus, there is no better place to advertise your products and services than on Google. So, how should you go about doing it? Well, the obvious way is by ranking your website on the Google results pages. However, this takes a lot of dedication and time. The easiest way is by investing in Google Advertising. Basically, you pay Google to have your websites advertised on the first page for a keyword of your choice. With Google Advertising, you can get your website ranked at the top right away.

How Does It Work?

Google Ads involves bidding on keywords that are related to your products. For instance, if you are a pizzeria then ‘pizza delivery’ is a good keyword for your business. Google advertising allows you to bid on this keyword and depending on your bid, showcases your ad on its results page ahead of other websites. The bidding process is a simple one. You just have to name the price that you are willing to pay to Google for displaying your ad whenever a particular keyword is searched by a user. If your bid outranks the bids submitted by other advertisers then you will win the auction and your ad will be displayed on the top of the search page.

How are Bids Ranked?

For each keyword, Google receives thousands of bids. It ranks the bids based on two separate criteria. The first one is, off course, the amount of the bid while the second criterion is the quality score of your ad. The quality score is calculated based on the ad’s relevance and the landing page it links to. If you just try to outrank other bidders by increasing your bid’s amount without increasing your ad’s quality score then the chances of your bid being successful would be slim. Thus, you need to pay attention to both the bid amount and the quality score of your ad if you want your bid to be successful.

Cost Associated with Google Advertising

You might think that Google advertising is very costly. However, if you go about it the right way, it doesn’t cost you that much. First of all, you only have to pay if your ad gets clicked by a user. So, the payment for the ads is performance-based. Secondly, if your ad’s quality score is high and your bid was ranked higher than others advertisers then you will have to pay a lot less to Google than your rival advertisers.

Anchor Digital is a leading SEO agency in Brisbane that offers high-quality SEO services. Get in touch with us today if you want to learn more about Google advertising.

Article source : http://anchordigital.pbworks.com/w/page/135288840/What%E2%80%99s%20Involved%20in%20Google%20Advertising